News & Updates
March 31, 2017
By now you should know your website should be on Shopify!
We’ve been saying it for a couple of years now, and it’s finally taking off. Shopify’s ability to so fluently integrate with social media platforms like Facebook & Instagram makes it the only option for anyone selling products. We’re considering moving over soon, just because we love it so much!
3 apps you should have installed:
- Mailchimp Integration
“The Growth Engine for Ecommerce – All-in-One Advertising and Analytics Platform
Vantage is the leader in helping retailers turn data into insight and action.
The Vantage platform automatically analyzes ecommerce data, generates insight and builds sophisticated prospecting and retargeting campaigns that test hundreds of versions of ads to discover the most effective creative and copy.”
- Connect your Shopify store with your MailChimp account (for free).
- Automatically add customers and their purchase data to MailChimp.
- Create targeted abandoned cart, email marketing, win-back, and post-purchase email campaigns based on buying behavior.
- Your All-in-One Marketing Dashboard.
- All Conversio tools are intelligent, integrated and automated. Sell More. Do Less.
- Start using our famous supercharged email receipts for free today.
Not on Shopify yet?
If your’e not on Shopify yet but want all of these features, our Friend Jag over at Social Inspire Ltd has agreed an incredibly discounted price to make Shopify websites for anyone we send over to him. We work on a lot of projects with Jag and it works great, he can get your website set up so that it’s ready for real customers to come a hit the buy button! It’s as simple as that! Just get in touch and we can arrange for you to speak with him.
March 29, 2017
There’s no need to scale your budgets if you want to reach more of your target audience with a video!
With large audiences, it’s often hard to actually reach the whole audience no matter how much you spend! Facebook would prefer to show your video to people that are highly engaged a few times instead of showing it to people who are in your target audience but show no signs of ever engaging with videos. Which is great, Facebook are doing us a favour there!
But what about when we we just want to reach everyone in our target audience without having to constantly up the budget? Well with videos, thanks to the ability to create audiences from people who have viewed your videos, you can!
The simple trick…
It’s actually really simple to do.
- Create a custom audience from the people who have viewed your video. It’s up to you what parameters you use for the audience, but we’d suggest you select ‘viewed at least 75%’ of the video.
- Duplicate your current ad set (never edit an ad set that’s performing well!) and head into the targeting options.
- EXCLUDE your new custom audience of people who have viewed your video.
This way you’ll be targeting the same target audience, but only reaching people who haven’t already viewed over 75% of the video! It’s up to you whether you leave the original ad set on, it depends entirely on your goals. But for simply wanting to reach your entire target audience with your video, this will work wonders!
March 28, 2017
4 Million? Is Facebook advertising getting a bit saturated?
The figure seems daunting when you first hear it. If 4 million businesses out there are actively advertising on Facebook then how is anyone supposed to compete? Especially if they’re only just getting into it! We what if we told you that there are actually
businesses on Facebook, and only 4 million of them are active advertisers? Does that put things into perspective? When you think about business marketing methods over the years, there have always been certain things that you NEED to do, depending on your business. Local businesses NEED to have a nice looking and welcoming store front and be friendly to those that enter. Online businesses have always had to rank highly in search engines if they want any chance to be seen.
Facebook Advertising is something you HAVE to be doing as a Business
We absolutely 100% believe that Facebook is now one of those marketing methods that businesses HAVE to be doing, whether they have a physical store or not. Every business should be doing it, but only 6.66% of businesses are! Don’t you think that says a lot about the current opportunity Facebook STILL has to offer? Facebook are still in their early stages, yet people are saying the market is saturated now. Yes, gone are the days when you could spend £10 and reach close to half a million people who you actually wanted to reach. But was that really ever going to last? Think how expensive all other advertising methods can be, and remember how cheap Facebook ads are in comparison.
Now here’s an idea. Facebook bought Instagram but have only just started to roll out what we would class as an acceptable way to run ads on the platform. If only 6.66% of businesses are using Facebook advertising, what percentage do you think are giving Instagram ads a good go? We have to be honest and say it’s only recently that we’ve started to take them seriously, and we’re LATE compared to a lot of marketers. But we’re always one step ahead of the curve, so perhaps you should be too…
March 27, 2017
Do you find enough time to clear your head and re-charge your batteries?
We spent the weekend down south in Bournemouth to attend a wedding, and thanks to some fantastic weather we were able to really relax and have some downtime to re-charge our batteries. We arrived on the Thursday and the wedding was on the Friday. We had our laptops with us so each time we were able to get a few minutes we were keeping up to date with all of our campaigns to make sure things were running smoothly. The weather really picked up and by Saturday it was as if it was the peak of summer. We live no where near a beach, so having a sea view from our hotel room and being a stone’s throw away from the beach was really refreshing. We decided that Saturday was a day for no work, and made the most of the beach by relaxing on it for hours.
It was a fantastic day and we really enjoyed just being able to relax and clear our minds, ready to get back to it today!
The Benefits of Downtime
Today has been incredibly productive so far, and it’s only 9:02am as I type this. We’re really busy here at SMR Social all the time, monitoring campaigns for clients and making sure their social media is always being looked after. So you can imagine, we’re often working when we should really be relaxing. We don’t mind that though, it’s become part of our lifestyle and we wouldn’t change it for anything! But this past weekend has made us realise that it’s important to get some genuine down time occasionally that’s dedicated to purposely not thinking about work! We’re so refreshed now and ready to keep improving our client’s campaigns to deliver fantastic results!
As business owners, you’re probably familiar with the concept of never really having any proper time off. So we just wanted to share our thoughts about it so you can feel a little less guilty if you decide to take some time out!
Here’s to a fantastic week!
March 21, 2017
This should be useful!
When you’re setting up Facebook ads from scratch it can often be tough to know where to start! There are so many options for targeting that you can get lost and even start selecting too many different demographics. Having all the basic targeting options laid out in front of us helps us to brainstorm when setting up new ads, especially for new clients. Give it a try.
[Click the image to expand]
March 17, 2017
Could this be the most cost effective marketing strategy of 2017?
After a few weeks of managing our client’s Instagram pages (depending on the niche) we often start getting messages from so called Instagram Influences offering to do a shout out for a small fee. They basically take a picture with your product in it and tag you, some of them will put the link in their bio for a certain amount of time.
Unfortunately the majority of these people aren’t the real deal, and don’t even have a big following to do a shout out to! But you can’t dismiss any of them. Check every single one of them out because one day you’re going to get a message from a huge influencer in your niche and you need to jump on this asap. Most of these influencers still don’t realise quite how much they should be charging for this sort of thing, especially when their fans are close to the millions!
What’s the process?
If you’re contacted by someone who looks like they might be the real deal, have a look through their Instagram pictures and see if you can spot any shout outs. See what sort of engagement they get and have a look at the profile of the business that was being mentioned. If the business has a very low number of followers, the shoutout probably wasn’t that successful.
When you’re happy that this person is the real deal respond to them and get an idea for what they offer and how much they charge. You’ll need to send them your product so they’re able to take a picture with it. Make sure you don’t pay them until you’ve seen the picture they’ll be posting and you’ve agreed one what’s going to be said.
March 15, 2017
And when to act on it!
Quite a while ago Facebook introduced a new way of measuring how well your ad is performing with the concept of a relevance score. The idea is that Facebook, using data like people’s positive and negative responses to your ads, have an algorithm that suggests how relevant your ad creative is to the audience you’re targeting.
What does it mean?
The relevancy score is a scale from 0-10. 0 being the lowest relevancy to your target audience, and 10 being the highest. If you know your target audience well then it’s quite obvious to you whether a piece of content is relevant to them or not, but now Facebook have their own algorithm in place that helps them decide on their end. Just by looking at an ad, you can usually tell if it’s going to have a good relevancy score by the amount of likes, comments and shares. But what you can’t see unless you’re the owner of the page is how many clicks the post has had, which has an effect on the relevancy score. You also can’t see how many people have chosen to ‘stop seeing ads from xyz’ after they saw the ad, and other actions like this.
Your ads don’t get a relevancy score until they’ve reached a minimum of 1000 people, to give Facebook enough data to put you on the relevancy scale. But the score your ad gets can play a huge role in it’s success.
How to use it, and when to act on it.
Now let’s get one thing straight before we talk about what changes you should be making to your targeting and creatives to improve your relevancy score. You should never be running ads with the sole aim to get a high relevancy score. You should be aiming for engagement, or website clicks, or conversions etc. If we’ve got an ad running for a client that’s getting them 10 sales for every £2 spent, but the relevancy score is only 3 do you think we’re going to change anything? NO CHANCE. We’re leaving that little gem alone.
However, when an ad isn’t performing very well using the relevancy score can be a good indicator as to why it’s not performing. You see if Facebook thinks your ad is a 10 on the relevancy score, they will be very happy to keep serving it up to your target audience as Facebook now believe the ad will give the user a positive experience. This has a positive effect on your CPM’s, CTR’s and other metrics that are important to you. So if an ad is under performing, check it’s relevancy score to see what Facebook think of it. If it’s low, you need to change things up!
How do I improve my ad’s relevancy score?
Creative! Always start with your ad creative. Pick it apart and be very critical about every aspect. Imagine you are seeing the ad in your newsfeed as part of your target audience (which you can do now with the preview link Facebook will give you). Is the image or video you’ve used enough to grab people attention and get them to react positively? Does the headline speak to your niche and is your call to action clear enough?
Audience. If you’ve worked hard on your creative and believe it’s the best it can be to get a positive reaction out of your audience, then you may need to look at your targeting methods. You don’t want to be showing an ad for guitars to people who aren’t guitar players (finally an explanation as to why we used today’s featured image). It’s easy to get targeting slightly wrong. Remember sometimes trying to drill in too closely to your audience can have a negative impact as there aren’t enough people for Facebook to optimise the ad on.