News & Updates
May 31, 2017
Here’s How to Properly Install the Facebook Pixel on Your Website [Video]
Why do I need to install the Facebook pixel on my site?
Installing the Facebook pixel on your website is important for you if you ever use Facebook adverts. What a lot of people don’t realise is that the Facebook pixel tracks anyone who visits your website if they’re logged in on Facebook on the device they’re using. So if you told a friend to visit your website on their mobile, and their mobile has the Facebook app on it and they regularly use it (like most people do!) then Facebook will track your friend. Facebook learn about the type of people who visit your website and keep that data to help you with your advertising. So it’s worth having the pixel installed even if you haven’t done any advertising yet, but plan to in the future.
How do I install it?
Depending on what type of website you have, installing the Facebook pixel can either be really easy or quite complicated. The Facebook Marketing Developers group on Facebook released this video to fully explain how to install the Facebook pixel properly on any website:
Video Source: https://www.facebook.com/marketingdevelopers/videos/1317592648355131/
May 26, 2017
Wow, what an amazing month May has been for us!
May has seen us finish some fantastic projects, like raising awareness about child health concerns in the parents of Liverpool to launching an incredibly luxurious fashion brand. As well as finishing these projects we’ve started some more exciting projects too, such as helping people living in social housing to get problems with their houses fixed and a new social enterprise helping children through cooking. All of these projects are using Facebook ads to grow, and it’s brilliant.
So what happened to your daily blog?
Well you guessed it. We’ve just been so busy with our work for clients that the blog had to take a back seat. There just haven’t been enough hours in the day for us to jump on here and give you the latest news and updates around social media marketing. For SMR Social the client comes first, so if we need to spend more time on the work we’re doing for our clients then that takes priority.
When will you be back?
Don’t worry! We won’t be gone for much longer! The bank holiday weekend starts tomorrow and we’ve got a really exciting wedding to go to on Monday. But after that we’re hoping to be all caught up and able to find time to get back to daily blogging. So see you soon!
May 4, 2017
Struggling to keep up with the comments on an ad only post?
We’ve been getting asked by our clients a lot recently, as well as seeing the issue being brought up in Facebook marketing groups: How can I easily see the comments on my ad only posts?
What’s an Ad Post?
In terms of Facebook posts there are a few types you can create.
- A Page Post
- A Draft Post
- A Scheduled Post
- An Ad Post
Ad posts used to be called dark posts but that term was created by Facebook marketers, not Facebook themselves. Facebook now call them ad posts, and they’re posts that you create in your ad manager that are only seen as sponsored posts, but not on your actual Facebook page.
Reasons you would use an ad post
A great example of using an ad post is retargeting a certain audience with a special offer that they can’t refuse. Say you have an audience of people who added your product to their cart, but didn’t purchase, you can hit them with an ad that offers a coupon code to use at the check out for a nice discount on the product. This usually gets them over the line, but you don’t want the whole world to see the offer publicly on your page.
How to make an ad post
The usual way an ad post is created is in the ad level of ads manager or power editor. Rather than choosing an existing post you can create a new one, which will only be published as an ad and not to your page.
How to view the comments on your ad posts
If you go to your ads manager, then click on the drop down in the top left and hover over All Tools to expand it.
Then click on Page Posts under Created & Manage.
Make sure the correct page is selected and then you can look at Published Posts, Scheduled Posts and Ad Posts. Just find the Ad Post you’re looking for and click it. From there you can look at all the comments and likes etc.