News & Updates
June 21, 2017
Here’s the trick:
1: Go to Publishing Tools on your Facebook Page
2: Click Videos
3: Click +Live
4: Set up your video options and the schedule the live video
There will be a post on the page telling your fans that you’re going to go live, but there’s no way to boost it.
5: Click the share button and share it to yourself in messenger. When you click the link, that’s the link you want to use in the next step…
6: Make a post on the Facebook page explaining that you’re going to go live, and that people can get a reminder using the link in the comments. Publish the post and then paste the link from step 5 into the comments.
When you hit enter, there will be a button for people to get a reminder:
Boosting this post will mean people can get their reminder for when you go live, and your live audience will be instantly bigger! Enjoy!
June 14, 2017
How confident are you about your audience?
Sometimes with Facebook ads you’ve managed to narrow your audience down so well that you feel like there’s no need to really use an objective, you just want to reach as many people as you can! It’s a great place to be in with your campaigns. So what audiences are better to just reach more of, and how can we do it?
This is the obvious one. We often set up our retargeting ads with a different objective than the usual Website Clicks or Website Conversions. This is great if you’re running Adwords campaigns to your website, and then hitting people on Facebook with a reminder or discount. You’re not trying to get them to engage, you just want to reach them so that when they’re ready they’ll click the ad and make their purchase.
If you’ve built your page up properly, your page fans should be people who WANT to see your content. This is the perfect time to REACH more of them instead of looking for people to engage, because your page fans will naturally engage with your content.
If you have a good video, and a well targeted audience then reaching them all could be the best things to do. Let’s say, purely for example, that you have a targeted audience of 100,000 people. If you go for a video views objective or website clicks etc you may not reach all of them. But if you try to reach as many of those people as possible, you’ll be able to re-target them by people who viewed the video over 50%, 75% etc. These people are SUPER interested and make a great audience for retargeting.
So what’s the best way to reach more people?
There’s more ways of doing this than you’d think, and we actually prefer the less obvious ones.
- Reach Objective – This one’s self explanatory. You can create a new campaign using the reach objective. This aims to reach as many people in your audience as possible, so it’s perfect if that’s what you want.
- Impressions – You can select this objective at ad set level, on most campaign objectives. So if you set up a reach campaign, when you’re in your ad set you can leave the objective as reach, or change it to impressions. This also works for other campaign objectives. Impressions means that Facebook will just show your ads as often as they possibly can. So 1 person in your audience might see your ad 3 times in 1 day…depending on the size of your audience. This can work well, but usually only for short periods of time. Facebook don’t like to annoy people with the same ad too often, and your audience might get fed up.
- Daily Unique Reach – And here you have our favourite reach objective. The campaign objective we choose depends on the ad creative we’re serving to our audience. If it’s a funny picture that we want all of our audience to see, we’ll create a Page Post Engagement campaign but change the objective at ad set level to Daily Unique Reach. If it’s a clickable link to a product then we’ll choose a Traffic or Conversions campaign (depending on pixel) and change the objective at ad set level to Daily Unique Reach.
So there you have it. When you have an audience that you KNOW is going to work, make sure you reach as many of them as possible.
June 13, 2017
Get Yourself Moving!
Most of our readers are small to medium business owners that lead very busy lives. If you’re not a business owner you might be a digital marketer or even a social media marketer…but the chances are, you spend a lot of time at a desk! Well we wanted to write a little bit about how walking has made a huge difference for us!
16 hour days
Owning a business, no matter how big or small, often means putting in the extra hours in. The only problem we have with that is sometimes we don’t even realise we’re doing it! We can’t think of the amount of times we’ve woken up and worked right through to bed time. The only breaks are to boil the kettle! It’s great for business and can often mean that after a period of putting in lots of hours, you can then have a period of normal hours because you’re not looking for more clients etc. But sitting at a computer for 16 hours a day and not really taking breaks is SO bad for you. In the beginning, I (Stephen) was doing it a lot. I had to build up a reputation, which meant working for peanuts to prove myself, and then build up a client base which meant finding clients, doing the work, continuing to find clients, doing more work. Etc. etc. etc. But I enjoyed it. Until I started feeling tired, uncomfortable and worst of all in pain. The strain of hanging over my laptop finally took it’s toll on my neck and I started to suffer from neck and upper back pain.
I tried everything!
As most people do when they experience a new problem, I looked for a fix and expected a miracle! I won’t go into all the different treatments etc but it was about 2 years until I accepted that I wasn’t going to get magically cured from my pain, my lifestyle had to change. So here’s my list of habits and changes that I believe have dramatically improved my mood, health, energy levels and pain levels:
- Walking – By nature I’m quite competitive and I’d heard about these fitbits that people were getting. So I got one and the thing I liked best about them was that you can see how many steps other people are doing compared to you. You can also set each other challenges to encourage each other to walk more. Well I took it to another level and would be walking until midnight just to win these challenges, but that’s calmed down a bit now! Fitbit recommend at least 10,000 steps a day. That’s a great starting point and most people might be surprised at how hard it can be to reach that. The first week I got my Fitbit I decided not to change anything in my routine. I was averaging around 3000 steps per day! It shows just how little I was moving around. These days I’m disappointed if I don’t get to 10,000.
- Stretching – Stretching is something everyone should do whether they’re in pain or not. What I’ve actually found is that if you stretch your whole body (starting with legs then moving up the body) rather than just focussing on the part where you feel pain, you’ll benefit more from it. Stretching is great but if you’re over stretching one part of your body, which i was, you’ll just making things worse because the muscle will become weaker!
- Strength Exercises – I bought a resistance band online and I use that to do certain exercises to strengthen up my back. Now I’m not going for the Arnold Schwarzenegger look but it’s really helping me to get through my working day without fatigue in my neck. This is something I neglected for a long time because I was worried it would make my problem worse!
- Diet – Now by diet I don’t mean cutting out food. I just mean be aware of what you’re eating. If you’re sat at your desk all day you don’t need to eat that much! I find if I have a big breakfast or lunch I just feel heavy and my mind isn’t focussed. Try adding more fruit and veg to your diet and consider smaller meals until you’ve finished work for the day. I actually do something called Intermittent Fasting which generally means changing your eating window from 16 hours to 8. For example most of us sleep for 8 hours (imagine) and then break our fast when we get up, then eat at intervals during a 16 hour day before sleeping again for 8 hours. I currently start eating at 1pm and don’t eat anything after 9pm, so my fast is 16 hours instead of 8. I find not eating in the morning helps my mind focus all day until lunch time at 1pm.
- Water – Drink loads of it! I drink a lot of coffee in the mornings and that can often have the opposite effect of water. So I’ve actually started drinking a pint of water every time I boil the kettle. During the afternoon I don’t tend to drink anymore coffee so I just drink a few more pints of water and it’s great to feel so hydrated. Make sure you can regularly go to the toilet though…
Where did that come from?
I realise this is a bit different from our normal type of blog. You certainly didn’t learn the latest Facebook advertising trick today. But the reason I posted this is because Abby and I had a bit of a break from our normal walking routine and I noticed a huge difference. We stopped walking as much because I broke my toe. But over the past few weeks we’ve got back into the swing of things and it feels great. We’re more productive and creative with our work and it’s definitely down to our walks. So try it. An hour out of your day, every day, to go for a walk!
June 9, 2017
And the Votes are in!
With today’s General Election results being announced here in the UK as I type this blog, I thought it was a good idea for me to give our take on whether you should make political posts on social media as your business. You see the thing is, unless politics goes hand in hand with what your business does, you risk losing too many potential customers by posting anything that slightly suggests your political beliefs as a business.
General News is Fine
For most businesses that we manage social media for, there is always a good reason to mention something about what’s going on in the world of politics. But the key for us is to remain completely neutral with what we say, even if that’s not the case. For example we have clients in the tax, accounting & business growth industry that were all very passionate (and concerned) about the Brexit results, and now the general election results. Those results are guaranteed to effect tax, accounting and businesses no matter what they were so it was important to stay up to date with the news and let our audiences know that. But the one thing that we had to make sure we did was stay neutral, no matter what!
Political topics often bring controversial comments…
…which is great! Now don’t get us wrong here, we’re not saying slanging matches in the comments section of your content are a good thing. But political posts often get people expressing their thoughts and we’ve seen many great debates on the comments sections of our posts. This is just fantastic for organic reach and as long as you monitor them, they can work really well in your favour. It’s usually best to stay out of them though! Some of the most passionate niches are in politics, and if you can build up an audience of passionate fans then you can utilise that how ever you like.
Social Media has changed politics
When we woke up this morning the first thing we did was check the news to see how things were going in the election. But funnily enough, the easiest, most intuitive way for us to see the results as they came in live was on Facebook. They had a note at the top of the news feed about the general election and when you clicked on it you saw a live map, and could enter your post code to see the results in your area. We believe social media, Facebook in particular, has really encouraged people to get more involved with politics over the past couple of years. Whether that’s a good thing or not, we’ll leave up to opinion!
June 8, 2017
If you haven’t tried them yet, think of a way to use them and get going straight away!
There’s a big debate around whether you should be getting people to fill out a form on your website or just use a form natively on Facebook for people to fill in. We’ve been using both for a long time and here are the pro’s and con’s of using a lead form natively on Facebook.
- People don’t have to leave Facebook to submit their details
- Some of their details are already filled in for them from their Facebook information so it’s quicker and easier for them
- You can connect the leads to your CRM so that they come in automatically
- You can’t retarget people who saw your lead but didn’t fill it in
- You’re not getting people over to your own website
The results are currently speaking for themselves
So far in all of the lead ads we’ve ben running for our clients, the results are speaking for themselves and lead forms are out performing website leads. People just prefer staying on Facebook and when they click your lead form and see some of their information already filled out it makes it even easier for them to submit their details
We’d suggest you keep the forms as small as possible. If you have any CRITICAL info that you need to know (eg has a driving licence) then make sure that’s on there so that you don’t get people filling out the form that aren’t a qualified lead. But other than that ask for just name and email address OR phone number then do your converting when you have their contact details.