News & Updates
January 31, 2018
Duplicate at Ad Set Level or Ad Level depending on budget
We’ve talked about duplicating your ad sets before, probably a few times, but we’ve been seeing some great results with it recently. It’s almost like a refresh button that you can click until you’re happy with the CPA.
Duplicating at Ad Set Level
If you have ads that are running and working but your CPA is a bit too high, you ideally want to duplicate without turning the original ad set off. If it’s working, leave it on until you’ve got a better ad set. If your budget doesn’t allow you to duplicate and leave the original ad set on, then you need to make a decision. The duplicate could bring lower CPA’s, but it could also completely fail and bring no results…
We’ve found that duplicating an ad set that’s bringing results but costing a bit to much 3 times, so there’s 4 ad sets running in total, is the best way to bring costs down. You run all 4 ad sets for at least 3 days (ideally 7) and then look for the ad set with the lowest CPA. Turn the other 3 off, then duplicate the ad set 3 times. Keep repeating this until your CPA won’t get any lower. If you simply don’t have the budget to be running 4 ad sets at once while you wait for them to decide which one is going to perform the best, you can duplicate at ad level…
Duplicating at Ad Level
Duplicating at Ad Level hasn’t been as effective as at Ad Set Level for us, but it can still bring costs down. One thing to note is that where possible, it’s important to make sure the duplicates are using the same post ID so that you keep the same engagement across all ads. You basically want to do the same as above:
Duplicate your ad 3 times, so there’s 4 ads running in total within your ad set. You run all 4 ads for at least 3 days (ideally 7) and then look for the ad with the lowest CPA. Turn the other 3 off, then duplicate the ad set 3 times. Just keep repeating this every week for a while until you’re happy. You’ll either have 4 ads running within your ad set that are running equally well, or 1 ad set that is out performing the others that you can leave on and switch the others off.
January 30, 2018
It’s time to give Instagram a real go!
February is fast approaching and as a business it’s easy to write it off because it’s a short month. But why not make the most of that! We’ve been toying with an Instagram challenge for some of our clients to really boost their Instagram performance, and we think February is the perfect month for everyone to do a 28 Day Instagram Challenge.
- Every Ad you’ve been running on Facebook must be replicated and advertised on Instagram in a new ad set with Instagram as the only placement.
- You must keep running the ads for 28 days. If any of them really aren’t performing, duplicate them and tweak them if you need to.
- Any ads that have content that you want to be public should be made as a post on Instagram first, and then sponsored using the Instagram app. This is so that your public Instagram content retains all the engagement you get from your ads.
Advice & Tips
If you’re currently spending to your limit on Facebook, then we suggest finding your lowest performing ads and pausing them for February. Use the budget from those ads to replicate your highest performing ads on Instagram.
If you’re thinking of trying Instagram only for the month and pausing all your Facebook ads, don’t. If your Facebook ads are working don’t turn them off! That’s just suicide. Run both.
You’ll need to make sure your Instagram account is a business account, and it will need to be added to your business manager and your ad account. For the public posts that are done natively on Instagram, your mobile device will need to be connected to your Facebook account so you can select your Facebook ad account when promoting the post.
Treat your Instagram ads completely separately from your Facebook ads for the month. Then once February is over, compare their results. What we’re hoping you get from this is that certain ads work a lot better on Instagram! It depends on many factors, but if you don’t try you don’t know!
January 17, 2018
Millennials are mocking infomercials the see on TV, but buying from ads they see on Instagram!
You heard it! Listen to this:
“For a generation that grew up mocking infomercials and fast-forwarding through television ads, Instagram ads strike a strange balance: effective enough to drive purchasing, but just a little bit embarrassing to fall victim to so easily. They are the “As Seen on TV” (ASOTV) products of a new generation: hyper-targeted, fitting a need you didn’t even realize you had but now need to fill immediately. In this new generation of big data, there’s no sitting through Shamwow to get to your Snuggie: ads feed straight into your photo stream for leggings with pockets, new-fangled travel pillows, and socks with your dog’s face on them.
Are millennials part of your target audience? If they are, are you taking Instagram ads seriously enough? “New York Times pegged the Millennials at 1976-1990 and 1978-1998.” – http://whatis.techtarget.com/definition/millennials-millennial-generation – If your potential customers are in this age range then it’s time to focus on Instagram ads for a while to see if you can crack them.
every instagram ad is something i make fun of until i eventually buy it
— Amanda Hess (@amandahess) December 16, 2017
January 15, 2018
Have you heard yet?
Last week Facebook announced a new update to the Facebook Newsfeed algorithm. To summarise, this basically means:
- Facebook want you to see more updates from people
- Posts that get proper comments on them will get a push
What does this mean for my Facebook page?
Well first thing’s first, don’t panic. Keep doing what you’re doing and focus on posting great quality content for your fans and target audience. Until the changes are rolled out, it’s impossible to know how our pages are going to be effected so we can only wait and see!
Focus on getting a response
Of course this is what we always want from posting content, but there’s a big difference between posts that get a lot of likes and posts that start a conversation. It’s time to start thinking about content that will get people talking in the comments, not just hitting like!