• Background Image

    News & Updates

February 27, 2018

How to Advertise Sponges on Facebook

Who should you target on Facebook when marketing broad products like sponges?

Facebook and other social media platforms have been revolutionary in the way we advertise very personal products to people. When we say personal we mean products that a very specific audience will love. It got to the point where most marketers would search Facebook’s targeting options first to find an audience, and THEN decide on a product that they will like. It still works, but most established businesses already have their products and want to find the right audience to sell to.

The Sponge

The sponge is a great example to use when explaining how to target people on Facebook if you’re selling something that isn’t really going to speak out to a specific audience.

There’s a few angles to take here and we love getting into this sort of thing. The key is to have multiple ads for the same sponge, so you can decide which ad to show which audience. Group your audiences into slightly relevant categories like:

  1. House Cleaning
  2. Gardening
  3. Hygeine

House Cleaning: This sponge cleans your kitchen in a way that no other sponge can clean it!
Gardening: This sponge will clean your green house like no other sponge will (gardening isn’t our expertise…yet!)
Hygiene: Did you know using a sponge helps to remove more dirt from your body than just using your hands?

You get the picture…tailor your ads to groups of audiences so that the same product can be desirable to different interests.

We love this approach because it forces you to get creative and look at how your product can be used in many different ways.

Broad product, broad audience

The other way to go is to create the best ad ever for your boring product, showing off all the uses it could possibly have and then target a very broad audience. Target by country, age and gender then select ‘engaged shoppers’ and let Facebook do the rest. From there you can start to build up your retargeting and look-a-like audiences.

Oh before you go…

There is one more way to advertise sponges…

February 14, 2018

The Biggest Challenges of Entrepreneurship

In a recent blog we touched upon entrepreneurship because we work with a lot of startups and entrepreneurs, and we are indeed entrepreneurs ourselves. We had some nice feedback from some of our clients so we wanted to write a part 2!

One of the things that you are likely to find out when you become an entrepreneur is that it comes with its own challenges. Those challenges may be hard going at times, but the one thing to always keep in mind is that they will be worthwhile in the long run.

So, what are these challenges that entrepreneurs can face, and is there anything that you can do to try and work around or through them?

Giving up on your current work

If you are in steady work and have been developing your career, then you may find that the idea of giving that all up and starting something new is the biggest challenge of all. It is scary, this is true, and unfortunately there is no easy way to get through this, but you should always remind yourself that it will be worth it all in the end!

Money worries

Whilst many people may think that being an entrepreneur means that you are going to be bringing in a whole heap of money, however, this really isn’t true. This is especially true for those early times, particularly if you are going to be giving up your day job. Money is going to be tight, this is true, and this is one of the hardest parts of setting up your own business and seeing it through. The thing to remember is that if you put the hard work in, at the end of it all, money should be a lot more comfortable for you.

Building your team and leading them

If you have spent your time working for others, perhaps being an employee, then making the transition into being a leader of a team or a business as a whole is a really tough transition. Not only are you going to be responsible for hiring and choosing staff to help you achieve your goal, but you are also going to need to lead them to it too. The thing with this challenge, is that you can learn to be a great leader with time and of course by listening to the advice and thoughts of those around you too.

Being lonely

As humans we have a basic need to socialise, and being an entrepreneur, particularly in those early days on your own, is lonely. You are not going to have colleagues and work mates around to rely on, to sound off with or simply to talk to. However, it isn’t all doom and gloom, sure you are going to be spending some time alone, but there are things you can do to make the loneliness sting that little bit less.

You have to improve your work ethic

Working for yourself means that you are in charge of what you do. This means that you are much more likely to drift away from tasks that you need to complete or get distracted. You are in charge of making sure that you get things done, no excuses, which means that you are going to need to buckle down and get focused.

These are some of the challenges faced by entrepreneurs within a variety of industries. You can fix them though and find yourself one step closer to achieve that end goal.

February 12, 2018

Can you give your Facebook Ad Account a Boost?

Here’s something to try that could help your Facebook Ad Account perform better

Talk in the Facebook advertising community is about ‘1 easy tip to make your Facebook Ad Account perform better’ – and normally we wouldn’t relay this sort of thing because it’s usually a load of rubbish or it’s very hard to prove. But we feel this one has some level of truth to it, because it’s something we’ve always done with every Facebook account that’s not performing well.

There is really just 1 simple action to take…

Whether your happy with your ad performance or not, this is definitely worth a try! All you have to do is set up a brand awareness ad to your target audience that doesn’t have any kind of call to action on it. Think viral content, friendly content etc. Nothing that asks anything of your audience.

Let it run and only measure 1 thing: £’s in and £’s out

Assuming you were making some sort of ROI on your ad spend anyway, all you have to do now is see if it increases in the coming weeks now that you’ve got a brand awareness ad up. It’s important to look at the bigger picture here. Day to day you might have positive and negative days, but in the long run are you making more money? If you’re only using direct response ads and turning them off each day based on short term performance, you’re not going to last long as a business using Facebook ads.


As with many things related to Facebook and Social Media, sometimes you just have to guess! The reason we posted this ‘1 easy tip’ is because we do believe it holds some truth. No matter what businesses we advertise for, and what directions they give us, we always insist on setting up adverts that look to get engagement and raise awareness, as well as ads that look to get ROI. We’ve always found this has helped to increase the performance of all ads in the long run and we think it’s because:

  1. Facebook see that you’re looking to build something bigger than just a money maker. You’re building a brand.
  2. It’s easier for Facebook to learn about which people respond to your brand when they’re reacting well to your content. The more Facebook understand which people react well to your brand, the more they can reach those people with all of your other ads.
February 7, 2018

Keep up the hard work, it will pay off!


Being social media marketers, we work with a lot of start ups that are looking to make use of social media to help their business take off. Many of them opt to consult with us, rather than have us do their social media marketing for them, as they plan to eventually learn enough themselves to not need any help. The main problems we see in start ups are the problems that every entrepreneur and business owner have gone through at some point in their journey. So we thought we’d write our take on it…

It is no secret that being an entrepreneur isn’t easy. You are likely to face a whole variety of different challenges and hurdles that you are going to need to get over in order to achieve the success that you are hoping for.

Sometimes it can be easy to give up and turn your back on your dreams, however, it is important to remember that all that hard work is going to pay you back in the long run. To help you to keep on moving forward, even if you are feeling beaten, we have put together some of our top tips for keeping motivated.

Remind yourself of why you are doing it

There is no better motivation then reminding yourself why you are making all this effort in the first place. Perhaps it is to make a career for yourself, to support your family or even to achieve your dreams. No matter the reason behind it, keeping that end goal in mind is a great way to keep pushing yourself forward.

Surround yourself with positivity

We all feel down from time to time, the best thing to keep yourself upbeat is to surround yourself with positivity. A great place to start is in your workspace, it may sound corny, but having lots of positive affirmations and messages to yourself is a great way to keep yourself looking forward.

Set yourself some goals

If you are finding that you lack drive and motivation to keep trying, then you may find that all you are missing are some goals. Why not sit down and think about things that you can actually achieve in the near future? Set yourself some goals and make sure that you have all the tools that you need to succeed. Sometimes that is all you need to give you the boost to keep on trying.

Always start your mornings the right way

You should never underestimate just how much of an impact a good start to your day can have. In fact, you may find that you are at your most productive for those first few hours in the morning, which means that it makes sense to make the most of this time. You may not always be able to get all your tasks done in this time, but what you can do is plan for your day and make sure that you are ready to work through the other hours of the day.

As you can see, there are a number of ways that you can try to improve your motivation. Working for yourself and being an entrepreneur isn’t easy, however, in the long run you may find that with some hard work you are going to be able to achieve everything that you hope for, and maybe so much more.