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    News & Updates

June 28, 2018

Post to Instagram Directly from your Facebook Page

You see the picture above? It’s an iMac, or a desktop, as some might call it. And from there, you can now post to your Instagram account without any additional software! We couldn’t be happier about it! It’s something we’ve been waiting for for a very long time, and we think it’s the start of being able to run Instagram campaigns the way we want to! More on that in a sec…

Here’s how we found out

You may have noticed this change to the way we post on Facebook pages recently:

Frankly, we found it a bit annoying at first. Scheduling has become a bit more of an effort and we would usually post to page’s stories using a mobile device to capture something that’s happening there and then. But as with all changes that Facebook make, we got used to it and ended up finding it quite handy to post quick captions and images to page’s stories. Stories appear right in the top of people’s Facebook app so a lot of our clients noticed they had more stories going out and were very happy about it.

The next clue (or blatant giveaway) was when this new way of posting had an additional option on the bottom:

Unfortunately the first day this option was visible it wasn’t actually selectable for us. I was jumping for joy, but couldn’t actually use it. Then the very next day we were able to use it and it worked seamlessly.

The ins and outs

Ok so there are a few things you need to know about posting directly to Instagram from your Facebook page:

  1. The post also HAS to go out on Facebook. Kind of annoying, but if you’re posting valuable content with a nice image and no CTA, it’s no problem. You can also add it to your Facebook story at the same time. Perhaps they’ll be adding the Instagram story option soon!!
  2. This only appears to work for Instagram accounts that are switched to a business account (which can be done from within the Instagram app) and also connected to your Facebook Business Manager/page.

For the past year or so we’ve been using¬†https://grum.co/ to schedule and post to Instagram and it’s worked great. You can even add a comment to the post, meaning you can put all your hashtags in a comment so it looks a bit neater. But we have a feeling we’ll be switching to going directly through Facebook soon once they’ve ironed out all the kinks.

Happy Instagramming!

June 25, 2018

A New Purpose for Cold Social Ads

Wow, it’s been a while!

Sorry about that! Here at SMR Social, we’ve been busy! Very busy! As clients and followers of ours, you know that keeping on top of the latest social media trends is something we pride ourselves on. It’s a full-time job in itself that we share between the two of us. On top of this, we manage our client’s social media presences using the research we do on trends. In recent months not only have there been so many changes to keep up with, we got married in New York! If you’ve ever wondered how much time planning a holiday, wedding and party all at the same time take then just ask!

Getting back to it…

Anyway, thankfully everything went very well and we’re finally getting back into the swing of things. Hence finally being able to re-visit the blog and update you with one of the main trends we’ve noticed over the past few months! In the Facebook ad community, there’s a general agreement that the purpose of cold advertising on social media has shifted. Now let’s not jump the gun and say that if you have a viral product you need to spend some time on brand awareness first before going for the sell, it just means that most brands do need to re-assess their approach to social media advertising for sales.

It’s all in the back end!

Generally, brands now need to take the approach that we’ve been harping on about for years. Build a presence, reach your target audience with great content on your social media pages and then sell to those who are already engaged with your brand on any level. That means from people who have engaged with your content on social, all the way to those who are already customers in your email lists.

Making the shift

If you’ve seen a huge drop in return on ad spend for your cold ads, you should definitely try shifting things over to more of a funnel style campaign. Get people engaged, get people to sign up to your email lists, and retarget people with those sales ads that have stopped performing to cold audiences. It’s all about creating a journey for your customers to go on that eases them into making a purchase.