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    News & Updates

December 20, 2018

A Facebook Strategy to Fill your Restaurant!

Here’s how to get people into your restaurant or bar using Facebook in 2019!

Restaurants and bars are always particularly sceptical about the immediate effect of social media campaigns on their business. We get it. It’s really hard to track whether business is picking up or not when you’re running a campaign. The big problem is usually that you could run a campaign in January, and people might not come into your restaurant until February, so how do you know that the reason they’re there is that they saw something you posted to Facebook? Well, read on!

Carpet Bombs Work!

You’re probably fed up of us banging on about carpet bombing. We’ve been using it since it was thought up, and it’s worked a treat for the whole of 2018. 2019 is going to be no different! If you’re a local business with a store-front, then carpet bombing is the NUMBER 1 strategy that you should be adopting on social media, before anything else. Ok, so here’s the deal:

You’ll want to follow this strategy, and don’t be afraid to test at least 3-5 creatives, preferably video! We’ve tested things like promoting recent news articles about the restaurant or blog post reviews about the restaurant to areas around the location of the business.

If you’re lucky enough to be opening at a new location then a news article about the new location opening up will work incredibly well! People love to jump on the hype and they’ll share that post with everyone they eat with!

The best performing content has always been videos of the chefs cooking a special dish. Let’s take a special side dish for example, like sweet chilli fries or wedges. Make the video similar to something like this and you can’t go wrong! https://www.facebook.com/tastemade/videos/1359076277512869/

Retargeting

This is where the results happen. Once you drop your carpet bomb video you have to retarget with a solid offer. We’ve tested a few but what has worked the best is offering whatever dish was in your carpet bomb for FREE. So if it was the side of sweet chilli fries, offer that dish to everyone for FREE! It’s up to you whether you add conditions to the offer, but we suggest doing whatever it takes to get people through the door! If people spend an average of £20-30 per visit and return 1-2 times a month then offering a free side dish is a no-brainer! They’ll probably never come alone either!

The great thing with Facebook is you don’t have to be overcomplicated with a landing page on your website etc. You can just use a Facebook Offer so people choose to claim their code. You can limit the amount of codes that can be claimed, adding scarcity to the offer making people act faster! Only having 50-100 free dishes available means people will claim the code so they don’t miss out.

You can use the coupon code to track how many customers actually come into the restaurant/bar. Add up the bills of anyone who used the Facebook coupon code and see how much revenue you get from the campaign.

What’s Next?

The key now is to build on what you’ve got from this campaign. There will be a buzz around your page and people will be talking. This is where a good messenger bot can be just as effective as SMS Messages and Email Campaigns. Retarget all the people who have engaged in your campaign in some way (video views, post engagement, offer claims etc) with a post inviting them to join your messenger list for access to discounts, free stuff etc. You could be talking 100’s of people in your list right from the get-go, who you can send an offer to using your messenger bot. It’s so effective. the messenger bot we use is Manychat, but we have no affiliation to it and there are many others out there you may prefer.

December 5, 2018

Negative Comments – How to Deal with Them

“Haters gonna hate…”

If your business has never had a negative comment online then in our opinion there are only 2 possible reasons. You’re very, very, very lucky OR you’re not putting yourself out there enough online. Unfortunately these days, there are a lot of internet trolls and a lot of entitled people who believe they’re owed the world. This leads to most businesses un-fairly getting negative reviews and comments from people. Some from genuine customers, some that have never even heard about their business until they came to publicly write something negative about them.

As a side note, we got a 4-star review on Facebook last year from someone who’s never spoken to us or used our services. They didn’t leave a comment, just a 4-star review. Why not 5!? Haha!

If you’re doing ads right, you’re ‘gonna’ get some hate!

On the surface of your social media pages, everything should usually look fine and you won’t have much to deal with in the way of negative comments because your fans and followers are your fans and followers for a reason! Plus you’ve probably already banned anyone who’s made a negative comment about you. However, when it comes to your ads you’re hopefully going to be reaching a massive amount of people, which will lead to some negative comments.

Here’s what to do:

The below advice is based on the assumption that the negative comment is genuine and not just someone trolling you. If someone has made a negative comment because they had a bad experience with your product or service then here’s what to do:

  1. Don’t delete the comment! As much as you’d love to just sweep it under the rug, you can’t. If they’re just disagreeing with a viewpoint you expressed in your post then leave it. If you don’t want to get into a debate there’s no need to respond. Deleting their comment or banning them may just anger them, and they could come back with a vengeance. If you really, really don’t want people seeing their comment then if it’s on Facebook, you can use the hide comment option. Hide comment means that the commenter and their friends can still see the comment. But anyone not connected with the commenter won’t see the comment.
  2. If you want to respond, then do so professionally. If they simply have a different viewpoint to yours then feel free to get into a debate. But keep it friendly and don’t let emotions dictate what you say. If their comment is a complaint then you need to sit down and think about your response. Is there a way to publicly turn their negative experience into a positive one so that everyone else can see how good your customer service is? Is their criticism completely fair to the point that you should admit your fault and promise to do better?
  3. If you really feel like you can’t come up with a response that will help the situation then it’s time to ignore it and move on. Make sure you reply to all the reasonable comments and ignore anything that’s unreasonable so that you’re not fueling the trolls.

Tip:

If you’ve built up a great community of happy customers then the best possible outcome is others dealing with this for you. We have seen a few instances where people have made complaints on our client’s ads and others have jumped in to say how they completely disagree and that the seller has been great and they love their products. We get to just sit back and watch happy customers fight our client’s corner!