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January 23, 2019

Your Facebook Page’s Cover Image/Video

These are our tips for your Facebook Page’s Cover Image or Video

Photo:

If you opt to use an image as your page’s cover, then here are our suggestions. If a new user visits your page the first things they’ll see are your profile picture and your cover photo. Your profile picture should really be your logo, to instantly build some brand recognition. This means it’s the cover image that you want to get creative with.

  1. Size: You want to adhere to Facebook’s guidelines, which at the time of writing are: 851 pixels wide and 315 pixels tall for desktop and 640 pixels wide and 350 pixels tall for mobile.
  2. There are rules: Facebook have rules about what you can and can’t put in your cover image. For example 1) Your photo cannot be deceptive or infringe another’s copyright. 2) The photo is public. 3) You may not encourage other users to upload your cover photo on their own pages. If you break any of these rules then Facebook may take down your page.
  3. Go easy on the text: Although Facebook removed the 20% text rule for cover photos in 2013, we’d still suggest going easy on it.
  4. Brand Consistency: Make sure you stick with your brand colours so that people start to associate those colours with your brand.
  5. Draw attention to your CTA: Most pages by now have added a call-to-action button on their page, which is displayed just below the cover photo. Try and make your image draw people’s eye in that direction.

Video:

Cover videos were rolled out last year and they can be a great way of advertising your latest product or just your brand in general. We’ve made some great Facebook Cover Videos for our clients using a variety of free tools:

https://lightmv.com/
https://www.powtoon.com/

Give it a go and see if any of the templates work for your brand.

January 16, 2019

The Need to Look After Your Social Media Pages

Here’s why you can’t just run ads and ignore everything else!

Over the past few years, drop shipping and other similar business models have become huge. We can see why. In fact, when we see a product we think we can market on social media we often set up a Shopify store and sell the product via drop shipping while it’s a ‘hot’ product. Drop shipping T-shirts is how we really honed our Facebook advertising skills that we use for our clients today. It’s great. People see your ads, buy the product you’re drop shipping and the order goes through to the drop shipper, and they send the customer the product. What we don’t do is simply set up a Facebook page in 2 minutes, throw up some ads to the products and expect people to buy our products. Far too many people are doing this, then heading to online forums to shout “drop shipping is dead!”

It’s not dead, it’s just more complicated than that!

A few years ago, maybe even as far as 5 years ago, it was possible to just run Facebook ads to a product and generate lots of sales. These days, you can only get away with that if you have a very unique product that people just can’t not buy! There’s effort required for every business and drop shipping is no different. If you’re not building up your social media presence by posting regular content to your pages then why would people want to buy from you instead of the other businesses that are doing? There are 2 reasons that looking after your social media pages has become more and more important as the years go on:

  1. Social Media users are savvier. Most people realise now that if they see an ad for a product on Facebook, it isn’t Facebook advertising the product to them, but another business that they need to decide if they can trust or not. So what do they do? They check you out online. They look through your website to see if it feels trust worth. They see when you last made a blog post. They check your Facebook page to see if you’re responding to customers. They check your Instagram account to see if you’ve been posting pictures. They search hashtags on Twitter to see if anyone else has bought from you. If you’re not on top of all of this, they’ll look elsewhere!
  2. The Social Networks are favouring active brands over pages with no content. Unfortunately, this is only what we’re seeing from our experience and others in the advertising community, so it’s not fact. But we believe that Facebook is favouring brands that post engaging content to their pages and have an active presence. Just like Google like to see brands that have active social media accounts, so do the social media platforms themselves. You may have heard of ‘bad’ Facebook accounts that just don’t get results, but it’s usually because Facebook has a flag on those pages that aren’t posting content.

So it’s time to get your creative juices flowing and think about what sort of content you need to be posting for your business to your social media pages. Don’t think about calls to action just think about what your audience will want to see and interact with, no strings attached.

Speaking of calls to action…

If you simply don’t have time to be posting regular content to your social media channels then our social media management service is ideal for you. From just £300 a month we can take care of all of your social media pages and make sure they’re active so that potential customers will trust you. Get in touch today…

January 9, 2019

What to do about Too Much Text in Your Facebook™ Ad Images

Why this happens and what to do about it!

We realised this week that there are some things that we as social media advertisers just take for granted. We’ve been in the social media advertising space for years, specialising in Facebook ads (and now Instagram) and there are certain aspects of the job that we think go without saying but to most business owners who are just trying to make social media ads work for them these aspects aren’t obvious.

Why don’t Facebook let you have much text in your ad images?

A local business asked us on one of our Instagram posts whether we think Facebook will ever remove the text on ad images rule. We were taken back a bit by this as the rule was first introduced quite a few years ago, and since then Facebook has sort of already gotten rid of the rule as it used to be. The rule used to be that any ad with text on more than 20% of your image would not be approved. Sometime in 2016 Facebook announced that they were removing this rule and most of us got pretty excited. But then it turned out they were just changing the way the rule was applied. Rather than disapproving ads that have more than 20% text in them, they were limiting ad’s reach based on how much text was in the image. So the more text in an ad image, the less it will be delivered.

The reason for the text limitations is because Facebook believes images with lots of text look spammy and they want to give their users and more pleasurable experience when scrolling through their newsfeeds. We mostly agree with this but we think the execution of the rules has been questionable. It does force businesses to focus on good quality attention-grabbing images instead of just forcing huge headlines in people’s faces. But when adding things like logos and taglines to your ads means that they don’t reach as many people it’s pretty infuriating.

What to do about it?

  1. The first thing you should be doing is concentrating on high-quality images that grab your audience’s attention and also tell the story of your ad. A picture speaks 1000 words and all that… This will help your brand look more professional anyway so it’s win-win.
  2. Think about videos. All the text that you want to include in your image, you could just say to the camera in a video. Add subtitles for those who don’t watch with sound and you’ve got yourself an ad with all the text in it that you wanted.
  3. If you’re unsure if your image will be flagged by Facebook as having too much text then use their text overlay tool: https://www.facebook.com/ads/tools/text_overlay