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    News & Updates

April 17, 2019

The New Facebook Ads Manager

Facebook has Improved Ads Manager and Business Manager!

Have you got it in your account yet? They’re rolling it out slowly but surely. We haven’t actually got it in our own accounts yet but some of our clients have.

Facebook is Improving Ads Manager and Business Manager

Updates to Ads Manager include:

  • Simplified navigation features
  • Cleaner design
  • New campaign management experience

If you have access to the new interface you’ll see a new navigation bar, which offers you more space to manage ads.

Facebook is Improving Ads Manager and Business ManagerThe new navigation bar also highlights tools that offer more insight into ad performance and reporting, which is supposed to help you with improving the performance of your ads. Facebook is updating the campaign creation experience with a new copy and paste functionality, said to offer more flexibility when building ads.

New Business Manager

It’s rumoured that Facebook are planning to update Business Manager to let agencies activate their clients’ campaigns faster than before. Which is great news for us!

Updates to Business Manager will apparently include:

  • Seamless process for agencies to onboard new clients.
  • Better way for agencies to manage clients’ historical reporting.
  • Easier way to assign and organize assets to people.

Let us know when you have it!

April 11, 2019

How to Advertise to Your Top Facebook Page Fans

Facebook has released an option to post only to your top page fans!

Remember when we highlighted the importance of building a genuine social media following, and not buying cheap likes and clicks from audiences that will never have an interest in your brand? Well, that message has rung true once again. Facebook has now added an option to create posts that only your top fans will see:

Who are my top fans?

Your top fans will be the people who interact the most with your page. This includes those who are reacting to your content, commenting on your content, sharing your content, clicking on your content or messaging your Facebook page. The idea here is that you can create special content just for them, such as discounts and free content to reward them for interacting with your page. We used to suggest running giveaways and discounts to your page fans as a reward for liking your page, but this is a new level. Not only are you marketing to people who like your page, but people who are consistently interacting with your page!

What if I don’t see this option when creating a post?

If you don’t get the option to post only to your top fans then it’s likely that your page is new or that you don’t have a large fan base. All the more reason to work hard to build up your community on social networks!