F8 – Facebook Developer Conference
Incase you missed it, F8 was a conference for Facebook to announce it’s latest plans and show off some of the cool stuff they’re working on. You can see the official website here: https://www.fbf8.com/
Some notable announcements include:
- Instagram on Android gets offline mode
- Facebook will license its new 360 cameras that capture in six degrees of freedom
- Facebook is building brain-computer interfaces for typing and skin-hearing
But what’s in it for Advertisers?
If we’re honest, there weren’t actually that many great announcements when it came to Facebook Advertising! We were a little disappointed, but there were still a few gems that could prove great for the future of Facebook Marketing…
Messenger Conversation Ads enable you show a newsfeed ad that triggers a Messenger Message with a coupon code and link to the website. This will be really powerful for those businesses that use the messenger function a lot on Facebook.
There’s plenty more for us to get through from the F8 conference, such as how “Facebook Hit 5 Million Advertisers By Turning Users Into Marketers” so we’ll keep you updated with our blog posts. We’re off to test the messenger ads!