Millennials are mocking infomercials the see on TV, but buying from ads they see on Instagram!
You heard it! Listen to this:
“For a generation that grew up mocking infomercials and fast-forwarding through television ads, Instagram ads strike a strange balance: effective enough to drive purchasing, but just a little bit embarrassing to fall victim to so easily. They are the “As Seen on TV” (ASOTV) products of a new generation: hyper-targeted, fitting a need you didn’t even realize you had but now need to fill immediately. In this new generation of big data, there’s no sitting through Shamwow to get to your Snuggie: ads feed straight into your photo stream for leggings with pockets, new-fangled travel pillows, and socks with your dog’s face on them.
Are millennials part of your target audience? If they are, are you taking Instagram ads seriously enough? “New York Times pegged the Millennials at 1976-1990 and 1978-1998.” – http://whatis.techtarget.com/definition/millennials-millennial-generation – If your potential customers are in this age range then it’s time to focus on Instagram ads for a while to see if you can crack them.
every instagram ad is something i make fun of until i eventually buy it
— Amanda Hess (@amandahess) December 16, 2017