by Stephen Robinson | Nov 25, 2025 | AI, Targeting
Meta’s long-awaited Andromeda update finished rolling out globally in October, and if you’ve been running ads on Facebook or Instagram, you might already have noticed a few changes. At SMR Social, we’ve spent the past few weeks testing, tweaking, and analysing the...
by Stephen Robinson | Jun 24, 2025 | AI, Social Media, Targeting
Running Meta Ads (Facebook and Instagram) can feel like a guessing game, especially when you’re trying to decide between Meta’s automated Advantage+ targeting and your own manual targeting setup. At SMR Social, we manage ad campaigns for businesses of all shapes and...
by Stephen Robinson | Mar 11, 2025 | Facebook, Instagram, Lead Generation, Social Media, Targeting
At SMR Social, we specialise in running high-performance social media advertising campaigns that generate real results for small businesses. One of our latest success stories involves a kids football training facility in Feltham, UK, which hired us to improve its...
by Stephen Robinson | Nov 28, 2024 | Social Media, Targeting
The Christmas season is a crucial time for small businesses to drive sales and connect with their audience. By leveraging social media effectively, you can not only boost your revenue but also strengthen your relationship with customers. Here are five actionable...
by Stephen Robinson | Oct 17, 2024 | Facebook, Instagram, Targeting
When it comes to social media marketing, small businesses often think that to see results, they need to invest huge sums of money. But the truth is, even a modest budget of £200 per month for paid ads on platforms like Facebook and Instagram can go a long way. With...
by Stephen Robinson | Jul 30, 2024 | Facebook, Lead Generation, Social Media, Targeting
At SMR Social, we pride ourselves on our ability to optimise social media campaigns to deliver exceptional results. Recently, we worked with a national hair clinic to reduce their cost per lead from £13.51 to £4.58, significantly increasing the efficiency and...
