Here’s How to Properly Install the Facebook Pixel on Your Website [Video]
Why do I need to install the Facebook pixel on my site?
Installing the Facebook pixel on your website is important for you if you ever use Facebook adverts. What a lot of people don’t realise is that the Facebook pixel tracks anyone who visits your website if they’re logged in on Facebook on the device they’re using. So if you told a friend to visit your website on their mobile, and their mobile has the Facebook app on it and they regularly use it (like most people do!) then Facebook will track your friend. Facebook learn about the type of people who visit your website and keep that data to help you with your advertising. So it’s worth having the pixel installed even if you haven’t done any advertising yet, but plan to in the future.
How do I install it?
Depending on what type of website you have, installing the Facebook pixel can either be really easy or quite complicated. The Facebook Marketing Developers group on Facebook released this video to fully explain how to install the Facebook pixel properly on any website:
Video Source: https://www.facebook.com/marketingdevelopers/videos/1317592648355131/