How to grow your brand presence on TikTok in 2022

TikTok has quickly become one of the most popular social media platforms in the world, but many brands are stuck at where to start and what to post in order to make it worth while for them. Since its launch in 2016,  TikTok now has over 1 billion active users and this number is only growing. The numbers are truly staggering, but how can you begin to grow your presence through the platform? Let’s get into it…

Content & Authenticity

Like with all great content, authenticity is vital in catching attention and building trust with users. Keeping up with the latest TikTok trends is also essential, as this can majorly impact the performance of your posts in terms of viewership and engagements. TikTok users have a ‘For You’ feed which cycles through content of a user’s interests, so if you catch the eye through a viral video, there’s a good chance your future content will reach the same users.

Carrying out some competitor analysis and seeing the type of content they publish can be helpful, although you’ll need to add your own unique style to allow you stand out from the rest. Unlike Twitter (where text, emojis, and hashtags take centre stage) or Instagram (where visual content reigns, but videos are optional), TikTok is all about sound and movement, so take that into account when you’re deciding what content to publish. 

Engaging with creators

TikTok Creator Marketplace was created to assist brands in finding content creators and influencers to create videos for you. On this platform, you can view a creator’s audience demographics and metrics to help determine if a creator is a right fit for your brand. Potentially look at smaller influencers in your local area and see if they’ll discuss a collaboration video for a fee or a reward of any kind. This is also a brilliant way of appearing on the feeds of local users which attracts local attention and support which many local brands thrive on.

Run hashtag challenges & giveaways

Hashtags help your content get more visibility and also help users find the content they’re looking for. Anyone looking for content on a specific topic or area of interest can simply use a relevant hashtag to discover such content. Giveaways can also play an important role, especially if you’re just getting up and running and want some initial brand exposure. After all, who wouldn’t want a chance to win a gift voucher or something for free?


One of the ways you can grow your brand through TikTok is by using Ads. TikTok ads allow for more personalization than other online platforms, which means that you can create content more targeted towards your audience’s needs with a great deal of flexibility. TikTok ads provide a way for your brand to engage with an audience in a new way, which means it’ll give people another reason to follow your account.

One of the best features within the app is that they’re able to help brands find their niche within their audience. One of our blogs from last year expands on this further and shows you how to set up TikTok Ads.

We hope this has given you some motivation to get started on TikTok and how you can go about building your brand’s presence within the platform. Even if you don’t have the time to get started today, it’s wise of you to secure a username of your choice.





Get Your Personal Social Media Quote
Recent Posts

Enter your details below to book an online call with us and find out how we can help.