Not Click-Bait, But Short…

If you’re running ads to a blog post or some form of informational content that isn’t just a product page, short copy is perfect. You can write quick, attention grabbing headlines that leave people wanting more. The hard part is to make sure it doesn’t come into the click-bait category otherwise Facebook will disapprove.

For Example…

Here’s 5 things you NEED to know about writing your Facebook ads. You wouldn’t believe how many people forget about number 4!

This is on the verge of being click-bait, but if the content page you’re driving traffic to has got a list of 5 things that you should be doing when you write your Facebook ads, then it’s fine.