Our Perfect Client
January 17, 2017
January 17, 2017
Why would you want to know?
On one of our daily walks this week the SMR Social team were discussing some of the current projects we’re working on and how one of our current clients happens to be the ideal client for us. There are two reasons you might want to know this.
- Would SMR Social enjoy managing my social media campaigns for me?
- Do I have the right idea about Social Media to understand what SMR Social can do?
What makes the perfect client for us?
We’re a small team here at SMR Social, so we make the most of the skills each of us have and try to get the most out of them. We see there being 2 sides to a social media campaign. Branding/Audience Connection, and Selling. If you’re a long-term business and want to utilise Social Media to sell, then you need to create a good brand presence and CONNECT with your target audience. It’s no good just showing ads of your products to your target audience if they don’t know who you are yet, because they’d much rather buy from someone they trust like…Amazon. When we come across a business that understands this concept, we jump for joy! One of our team members, Abby, is incredible at understanding a target audience and finding content that they will absolutely love. She always manages to post content that gets the perfect mix between Likes, Comments, Shares and LINK CLICKS. If people are genuinely interested in reading more, they click.
Behind the scenes however, Stephen is always working away trying to find the buyers within the target audience as well as branching out into new audiences with potential buyers.
The combination of these strategies works incredibly.
Give us an example…
Ok go on then, here’s an example of a client that we are using social media to build presence and SELL to their audience: https://www.facebook.com/PewterhooterLondon/
Pewterhooter understand that without us posting regular content that their audience LOVES, we wouldn’t be able to sell to them as efficiently as we are doing.
I get it, so what now?
If you understand the importance of branding and CONNECTING when it comes to social media, then we’d love to hear from you to see if we think we could help you. Use the contact page to get in touch.