Post to Instagram Directly from your Facebook Page

You see the picture above? It’s an iMac, or a desktop, as some might call it. And from there, you can now post to your Instagram account without any additional software! We couldn’t be happier about it! It’s something we’ve been waiting for for a very long time, and we think it’s the start of being able to run Instagram campaigns the way we want to! More on that in a sec…

Here’s how we found out

You may have noticed this change to the way we post on Facebook pages recently:

Frankly, we found it a bit annoying at first. Scheduling has become a bit more of an effort and we would usually post to page’s stories using a mobile device to capture something that’s happening there and then. But as with all changes that Facebook make, we got used to it and ended up finding it quite handy to post quick captions and images to page’s stories. Stories appear right in the top of people’s Facebook app so a lot of our clients noticed they had more stories going out and were very happy about it.

The next clue (or blatant giveaway) was when this new way of posting had an additional option on the bottom:

Unfortunately the first day this option was visible it wasn’t actually selectable for us. I was jumping for joy, but couldn’t actually use it. Then the very next day we were able to use it and it worked seamlessly.

The ins and outs

Ok so there are a few things you need to know about posting directly to Instagram from your Facebook page:

  1. The post also HAS to go out on Facebook. Kind of annoying, but if you’re posting valuable content with a nice image and no CTA, it’s no problem. You can also add it to your Facebook story at the same time. Perhaps they’ll be adding the Instagram story option soon!!
  2. This only appears to work for Instagram accounts that are switched to a business account (which can be done from within the Instagram app) and also connected to your Facebook Business Manager/page.

For the past year or so we’ve been using to schedule and post to Instagram and it’s worked great. You can even add a comment to the post, meaning you can put all your hashtags in a comment so it looks a bit neater. But we have a feeling we’ll be switching to going directly through Facebook soon once they’ve ironed out all the kinks.

Happy Instagramming!


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