News & Updates
January 15, 2018
Have you heard yet?
Last week Facebook announced a new update to the Facebook Newsfeed algorithm. To summarise, this basically means:
- Facebook want you to see more updates from people
- Posts that get proper comments on them will get a push
What does this mean for my Facebook page?
Well first thing’s first, don’t panic. Keep doing what you’re doing and focus on posting great quality content for your fans and target audience. Until the changes are rolled out, it’s impossible to know how our pages are going to be effected so we can only wait and see!
Focus on getting a response
Of course this is what we always want from posting content, but there’s a big difference between posts that get a lot of likes and posts that start a conversation. It’s time to start thinking about content that will get people talking in the comments, not just hitting like!
November 7, 2017
Facebook have finally released official assets!
Do you often use the Facebook logo on things like business cards, your website, your company vehicles etc to encourage people to look your business up on Facebook? Well if not, you should! And now you can use Facebook’s official assets to do so, rather than having to search Google for high quality logos and images to use!
Facebook’s new Brand Resources website has absolutely everything you could possible need. Most businesses will only use the Facebook Logo or some of the reaction images etc, but if you really want to go full throttle with your Facebook promotion you will find everything you need there! It’s always nice to know you’re using the official content for advertising, rather than wondering if the image you found online is really the correct one!
September 8, 2017
You guessed it…
Ok we know we’ve written about this before, but since then it’s become our go to method for building an audience for any new clients that have a limited budget. We can’t stress enough just how effective it is. Here’s the best way to set up a carpet bomb campaign:
Get a GOOD video made for your business. If your on a limited budget, you’ll be able to find people who can make reasonably good quality videos for you at a good price here: https://www.fiverr.com/ – however, don’t expect miracles. If you really want this to work you need to get really creative and make a video that will hook the audience that you’re looking to reach.
Create a Video Views campaign in Facebook Ads Manager/Power Editor. Assuming you are starting from scratch, target your ad as well as you can using interests and behaviours, as well as age and location etc. Try to make sure you’re reaching the right people, without making your audience too small. It’s really hard to say what a good audience size is, because it depends on so many things. But if you find an audience that’s just under 1million and you think it’s targeting the right people, you’re probably on to a winner. We’re looking to get around 10thousand video views to start with.
Once you’ve had around 10thousand video views, it’s time to build that retargeting audience. In your Facebook Ad Manager click on Audiences and then click create custom audience. Select engagement and then select video. Select ‘People who have watched at 75% of your video, and from here you’ll be able to select your video. Enter 365 days so you don’t miss anyone! Click create audience and Facebook will populate it for you.
Create an ad to run to this new retargeting audience. This is where you want to put a call to action in your ad and even a little reminder about the video. Remind them that they loved your video, then tell them what you want them to do.
August 9, 2017
Yes you read that right!
And we couldn’t be happier!
“Facebook says ads with viewing times under two seconds will constitute as those accidentally clicked on.” – thestreet.com
If you’ve ever ran any form of website clicks campaign, on Facebook or anywhere else, you’ll know that a lot of the clicks you get to your website will bounce. Unfortunately, social media clicks are notorious for this! It’s part and parcel of display advertising, and the key is to be clever about how you manage it…but that’s for a different blog post.
What constitutes as an accidental click?
Facebook are claiming that ads with viewing times of under 2 seconds will be marked as accidental clicks, and advertisers won’t be charged. They have also stated that the 2 second time could be raised or lowered depending on test results. This is really good news for advertisers, but what does it mean for your website?
- Loading times need to be even quicker – If you website takes 3 second to load, and someone gives up on 3 seconds…you’ll be charged for that click.
- Pop Ups – You need to think carefully about whether you still want pop ups to appear as soon as someone lands on your website.
- The 2 second rule – If you can convey a message in under 2 seconds so that people who aren’t interested will leave, you’ll save a lot of money!
August 8, 2017
Facebook’s new algorithm means you need a fast website!
Facebook’s newsfeed algorithm decides what shows up when we’re scrolling through our newsfeeds, and it’s constantly being updated to improve user experience. Facebook’s latest change is favouring websites that load quickly on mobile devices. This is because over 40% of people will abandon a website if they wait over 3 seconds for it to load! 3 seconds doesn’t sound like a lot, but in this modern era if it’s not instant it’s not worth it…
Here’s what Facebook said:
“With this update, we’ll soon take into account the estimated load time of a webpage that someone clicks to from any link in News Feed on the mobile app. Factors such as the person’s current network connection and the general speed of the corresponding webpage will be considered. If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed.”
What could this really mean
Although having faster loading times for your site can’t guarantee you’ll be higher up in people’s newsfeed, that’s basically what Facebook are saying here. We also think that this is the first change that will favour Instant Articles and Canvas. If only setting up Facebook Instant Articles was as simple as they make out…
Want to increase your website speed?
Here are the 10 recommendations directly from Facebook:
- Minimize landing page redirects, plugins, and link shorteners
- Compress files to decrease mobile rendering time
- Improve server response time by utilizing multi region hosting
- Use a high-quality content delivery network to reach your audience quickly
- Remove redundant data that does not impact how the page is processed by the browser
- Optimize images to reduce file size without diminishing visual quality
- Reduce the size of above the fold content to prioritize visual content
- Use asynchronous scripts to streamline page render time
- Dynamically adjust the content for slower connections/devices
July 19, 2017
“Just don’t let them edit anything…”
In a bid to crack down on ‘fake’ news Facebook are limiting the ability to edit images and headlines when posting a link to your profile, group or page.
Does this affect ads?
“For unpublished link Page post, we are gradually removing the following fields: Link Headline, Display Link, Description, and Picture. By July 26, 2017, you will still be able to create unpublished Page posts, but the link information will default to what we pull in when we scrape the website URL.” – Facebook
Does this affect videos with links?
“Video Link Posts. We are also removing the ability from all Pages to create organic video link posts due to integrity risks and abuse of the format. In early 2017 we ran a test to link posts with a video attachment, along with an optional call-to-action. Because posts from this test did not meet News Feed integrity Standards, video link posts will gradually be removed from all Pages by July 26, 2017. Video Link Page Posts can still be created through Ads Creation Interfaces (Ads Manager and Power Editor) and Ads API for sponsored posts.” – Facebook
How long do I have to authorise my Pages to edit my links?
“For publishers we are extending the link preview modification deprecation timeline to allow time to indicate link ownership. On September 12, 2017 we will complete the feature removal such that publishers’ Page(s) will only be allowed to edit links from website domains they have authorized with the link ownership tool.” – Facebook