News & Updates
November 27, 2018
What You Need to Know
In a recent video, Gary Vaynerchuck subtly suggested that filling your Instagram posts with as many hashtags as you can is no longer working and that you need to re-think. This got us wondering about our current method of getting as many relevant hashtags in our posts as possible…
Hashtags are everywhere these days. Understanding how to properly implement them will benefit your business.
Why Are Hashtags Important?
There are around 95,000,000 photos posted on Instagram every day! As a result, it’s difficult for Instagram to deliver the right content to the right people. Hashtags help your content be viewed by users most interested in seeing it. They also work as a great search and sort tool. Users can easily identify the content that’s most important to them.
Using the right hashtags allows you to take part in the conversations that matter to your audience. They help you connect with individuals with shared interests and work for monitoring your brand and promoting brand awareness.
Best Practices for Using Instagram Hashtags
1 Do Your Research
Having a good idea of which hashtags you should use will save you time and effort:
- Who are you selling or promoting to? Solve your customer’s pain points.
- See what your competition is doing. They might have some good strategies you can implement for yourself.
- There are so many resources out there. Find a couple tools that you like using. Let technology be your friend.
2. Create Branded Hashtags & Constantly Share It
Create your own hashtags for your brand and use them as much as you possibly can. Once your audience catches on that these hashtags are yours, they’ll start to search them when they want to see your content and they’ll use them when they’re talking about you. This is very powerful.
3. Keep Organised
Certain posts are going to perform better than others, and sometimes it’s going to be because of a hashtag you used. The perfect formula is always a fantastic post, that resonates with the audience. But if all your content is similar and the only difference is the hashtags you’re trying, then those that are getting the most engagement need to be used more often!
4. Use Trending Hashtags
Trending Hashtags will make you more relevant to your audience. But be sure the trending topic you choose is relevant to your brand. If you cannot integrate a topic into your brand identity then don’t use it.
5. Use Hashtags In Multiple Spots
Use the hashtag sticker to include branded hashtags in your stories. This will lead to generating brand awareness. Add your branded hashtags to your profile bio. As long as you add the # sign in front of the text it will become a clickable hashtag.
February 22, 2017
Why is everyone putting them in the comments?
If you follow any brands on Instagram you’ll probably have seen both them and their followers type hashtags into the comments of their posts. The reason for this just is as simple as you may think. The hashtags still work and it makes the Instagram posts look a lot cleaner!
Which hashtags should I use?
If you like the clean look to your posts, then it’s definitely a good idea to make your posts and then put the hashtags in the comments. But you still need to do your research and workout which hashtags you should be using. Scope out your competitors and look at what’s working for them. A good indication of what’s working is engagement. So if you noticed a post with a lot more engagement on it than others, note what hashtags were used. If any of them are relevant to your business as well then give them a try.
So what do hashtags actually do?
Hashtags are used to catalogue your posts, so Instagram users can easily find posts within a certain niche (#healthyrecipes, #yogaposes #momlife) instead of wading through a massive home feed or hoping to randomly stumble upon what you’re looking for. By using multiple hashtags, you’re sending your content out in front of most people, with gives you the opportunity to gain new followers and bring them back to your store/website.
You can include these organically in your post text to boost your audience and visibility a bit (Ex: Here’s a great #plantbased recipe!) OR you can kick things into high gear and make the most of these hashtag lists by using this strategy…
Instagram allows a maximum of 30 hashtags per post. Upload your post as you normally would, and then copy and paste 30 of these as a COMMENT under your post. This will still act as effectively as including all 30 tags within your original post text and keeps things from looking spammy (when people see a giant block of hashtags, they very rarely read through them). This will allow you to reach your maximum audience each time you post.
Once your account has gained traction and a great following (10k or higher), you can cut back your hashtag usage to 3-5 tags per post, as your account will naturally keep building and you’ve already developed your brand prestige.