News & Updates
Social Media Marketing
January 1, 2018
Another Year Over
Wow, where did it go? As a brand new year starts it’s important for us to reflect on last year to make sure we can take everything we learned into 2018. If there’s anything 2017 taught us here at SMR Social its:
- Things are changing faster and faster in digital marketing, especially social, but the more consistent you are with your content and branding the easier it is to keep up with the changes and not be affected by them too much.
- If you’re not running paid ads on social then you need to be spending every waking hour in Twitter and Instagram conversations.
- You need to start making professional videos for your business.
- Monthly reports help our clients see the value of our service more than we thought they would – if you’re not generating social media reports then you should start.
- If it wasn’t for tea and coffee we’re not sure we would have made it through 2017!
What’s going to change for 2018?
2017 was a great year for us. We were lucky enough to work on some very exciting campaigns. We have clients that trust us and let us test enough ads for us to find what works for them, not just what works in general. We were able to compare a lot of mundane campaigns with a lot of very effective campaigns, helping us to spot the key factors that make a campaign successful. But most importantly for us and our clients, we’ve been able to keep one eye on 2018 so that we know what to prepare for! Here’s a few key points that we believe businesses need to be aware of in 2018:
- Stories – The rise of Snapchat in the past couple of years has changed social media more than you may think. It’s forced Facebook, Instagram and Twitter to compete. It’s pretty obvious that Facebook are trying to blow Snapchat out of the water (rather than just buy it for themselves), and we think they’re doing a pretty good job. But it does mean that as a business, you need to keep up. Adding to your Facebook and Instagram stories will be an important part of your social media strategy in 2018. Are you prepared to get in-front of the camera? If not, you need to think of an alternative way to use stories.
- Influencer Marketing – There’s 2 ways to look at this. You can either use your business to become an influencer, and start getting paid to help other brands get noticed. Or you can seek out influential figures in your industry and use their social media following to promote your business. Who are the top dogs in your industry?
- Messenger – Facebook are doing everything they can to help brands use Facebook Messenger to reach their audience. Ad placements can even be seen in Whatsapp. Can you think of a way for your business to ‘slide into your audience’s DM’s’ without it being creepy?
- Stricter Ad Policies – 2017 was pretty controversial on many levels. But what you may not have noticed is that Facebook and Twitter got a lot of stick for this. So much so that they had a massive overhaul of their AI and human ad checkers, and as a result hundreds of thousands of ads and accounts were shut down. It’s not just a case of putting ads up and hoping Facebook will approve them anymore, you need to be familiar with their Ad Policies and you need to abide by them.
Well that’s all from us today on the first day of 2018. We hope you have a fantastic year. Keep checking back for more content, we’re going to try and get back to posting regularly!
January 30, 2017
How often should you post to social media?
This is possibly the question we get asked the most by new and current clients. “Are we posting enough?” “Are we posting too much?” There are so many variables that determine how often that you should post that it’s tough to say without knowing exactly who you are and what sort of business you have.
However there are certain factors that we can go into that may help you decide how often you should be posting to your social media pages.
Are you doing any paid ads?
If you’re investing a lot of money into paid advertising on social media then there are 2 categories your strategy may fall into (ideally you fall into both!) that help determine how often you should post.
My paid ads are for direct sales: If your paid ads are for direct sales only, then you’ll need to be posting more than just once per day. You’ll be getting organic fans and followers from the paid ads and these people will be your ideal fans and followers. However if you want to reach them with your content, you need to get it out there at the times of day they’re most likely to be online.
My paid ads are for brand awareness: If you’re doing paid ads for brand awareness then some of the budget should be set for sponsoring your content. This means you can post much less frequently (5-7 times per week) and still reach enough of your target audience with each post, because you’re paying to do exactly that. Assuming your target audience isn’t incredibly small, it won’t matter if you only post 1 piece of content per week because it will still be getting seen each day.
Are you already established?
If you’re already an established brand with a good reputation, then posting regularly isn’t AS important. If people are likely to have already heard of you they won’t feel the need to check when your last update to Facebook was. However if you’re new or just not well-known then potential customers/clients will check to see if you’ve been active on social media lately. It’s the modern way of checking that you’re still running your business. If the last post you made was this morning and it was a really useful post, then your potential customers/clients are going to feel a real sense of trust from that. If your last post was last year then they’re going to look for other businesses that appear to be open…
What are you aiming to do with your content?
The reason for your content can have a big impact on how often you will want to post. If you’re posting content to be informative to your audience and add value to their lives then once a day can be enough. However if for example you’re a fashion brand with a huge line of products, there’s nothing wrong with posting cool pictures of your products in action through out the day. It creates a sense of “why am I not wearing that too?”
What if I just took a really cool picture?
Post it! It’s quite difficult for us to write this as a social media agency, but spur of the moment content is THE BEST content to post to social media. That’s what social media’s about and we always try to add an element of this into all of our posts, which is why we do them on a daily basis instead of scheduling them out in the future. You should never be so strict on your posting schedule that you film a video or take a really funny picture you don’t post it straight away. Just get it posted before the moment’s gone! With our service, if you feel like you want to add to the content we post then you’re absolutely free to. It won’t affect what we do at all.
Think you could do with some help with your social media marketing? Use our contact page to get in touch today.
January 24, 2017
What makes a website social media friendly?
We’re not talking about whether or not you have your Twitter feed displayed on your website or whether or not you make it easy for your visitors to share your content via social media. If you don’t have those features handled by now then you’re still way back in 2014. We’re talking about whether or not your website is friendly for your Social Media Marketing campaign.
You need to look at what your main social media marketing strategies are and see whether your website is optimised to cope with the campaign, and make it even more successful.
Desktop Vs Mobile
In this day and age we’d probably say that 90% of websites NEED to be mobile friendly. However your business might specifically be targeting people who are using a desktop, which is fine. If there’s a reason, then stick to it and make sure that the traffic you’re driving to your site is using desktop. You could even come up with a mobile landing page that has a button to “Send an email reminder” to your mobile visitors to have a look at the site next time they’re at their desktop.
However the majority of businesses are going to be reaching people who are using their mobile phones, and if they click on your ad and it leads to a website that requires them to keep zooming in to click the right buttons then they’re going to lose patience.
Getting the most out of your traffic
If you’re an online store selling products, you’ll know that just because you send someone to your website today doesn’t mean that they’ll be buying any time soon. But they might still buy in a few days, a week or even a few months. Is your website equipped to get them to place that order sooner? Is it equipped to send information about that person back to the social networks so you can re-target them with a special offer or reach people that are similar but may buy sooner?
The best example of this is Shopify websites. WordPress is great, and it’s what we host our website on. But many physical product stores found that there were many limitations to using WordPress especially when marketing on social media. Then Shopify came along. The ultimate solution for any online store that uses social media to drive sales. You can integrate social media pixel to your site seamlessly, you can even import your products into a Facebook shop so people can buy natively! Then there are the multiple apps that let you offer 1 time discounts to get your visitors over the line, display other purchases by other people as they happen to give social proof, and accurately track everything in your Facebook ads manager.
If you’re an online store that sells physical products then you HAVE to be on Shopify. It makes your social media marketer’s job a dream! If you’re looking to make the switch then we would recommend contacting Jag Chohan at http://www.sociallyinspire.com/ He’ll get your Shopify store up and running in no time and it will look incredible. He’s agreed to offer a 10% discount for anyone who we refer because we often work together on projects where we do the social media marketing for website’s that he’s built.
January 20, 2017
Well you haven’t tried hard enough!
When we’re not working and we’re out and about, it’s sometimes hard for us members of SMR Social to take our minds off social media. We’ll often stumble across a cool shop or cafe and start creating a social media plan before we’ve even walked through the door! Naturally this often leads to us having a chat with the owners about whether they’re on social media. This often leads to some great new projects but all too often it leads to us hearing the words: “We’ve tried it but it doesn’t work.”
It’s particularly bad when we hear this in a coffee shop, because I tend to spit my coffee out! There are still far too many businesses that have an outdated mindset when it comes to marketing, and especially social media marketing. Expecting results right away, and an initial ROI should be reserved for those people who can create the latest viral products (do they really exist or is there some luck involved?).
In it for the long haul…
If you have a new or established business that’s in it for the long haul, then your marketing plan should be in it for the long haul too! You can’t just expect to post a picture of your product or and description of your service and expect to make money from it. Why should anyone buy from you instead of the other companies that offer something similar? Social Media is a chance for you to show why you are the better option! Invest money in it, invest time in it and invest ideas in it!
Re-frame your goals!
Perhaps a good way to think about social media marketing is to plan it over the course of around 5 years. The first year should be about nothing more than building your reputation and audience. The goal here isn’t to make any money from social media advertising, it’s to set yourself up to start making money when you’re happy with the results.