Give access, not ownership.
We handle all sorts of different social media campaigns for all sorts of different clients, but one common problem we come across is clients trying to give us ownership of their Facebook accounts, rather than just giving us access.
There’s a big difference. Give the wrong person ownership of your accounts and they could remove you from them and take over your business until you’re able to find a way to stop them! If a person or agency know what they’re doing, they will have their own Facebook set up in a way that enables them to work with you as a partner.
- First you need to get things set up on your side. Log into your Facebook account so that you have access to your Facebook page etc. Then head to https://business.facebook.com/
- Follow the steps and get your Facebook Business Manager set up. You’ll need to enter the name of your business and select your primary page (This should be the Facebook page that you use for your business).
- Once you’ve done this you’ll need to import your Facebook Ad Account into Business Manager. On the left hand side click on Ad Accounts and you’ll be prompted to either claim an ad account or create a new one. If you’ve never used Facebook for advertising it’s advisable to just create a new one.
- Once this is done, you can now add a ‘Partner’ to your Page and Ad Account. On the left hand side click on page and then click ad a partner. Do the same for the ad account.
You’ll need the Business Manager ID of the person/agency you’re handing over access to. It’s advisable to just give them full access so that they can go in and create your pixel for you, manage everything as if they owned the business even though all ownership stays with you.
It’s a bit of a dull process and when you’ve never done it before, it can seem a bit complex just to let someone work on your Facebook for you. But in the long run, it’s the best way to set it up and it’s the way Facebook want things to be done now!