If you’ve been a long-term reader of our blog you’ll remember our most popular blog Carpet Bombing. A blog post all about how to run a traditional video carpet bomb campaign using social media. Today, we’re going to talk about how you can use a similar strategy—a video carpet bomb campaign—to overwhelm your local competition in a short space of time.
What’s the new twist to a Video Carpet Bomb Campaign?
Our original video carpet bomb campaigns usually involved promoting 1 video to your local audience with paid ads for as long as your budget allowed, to build up a large audience of people who viewed the video. A new strategy we’ve been running with our clients recently is to post a large number of short videos in a short period of time. The goal is to produce so much content that your competition can’t keep up, and as a result, their followers will start following you instead
How to Run this type of Video Carpet Bomb Campaign
1. Plan your content in advance. This might seem like a no-brainer, but it’s important to have a clear plan for what you’re going to post before you start posting. We recommend batching your content production so that you have a bank of videos ready to go when it’s time to start your campaign
2. Post consistently. Once you start your campaign, it’s important to keep up the momentum by posting new videos regularly. We recommend posting at least one new video every day, but if you can manage more than that, even better!
3. Make sure your videos are high quality. Just because you’re posting a lot of videos doesn’t mean they can be low quality— quite the opposite, in fact. If your videos are grainy, poorly lit, or just generally unappealing, people are going to scroll right past them. Make sure your videos are well-produced and engaging if you want people to stick around and watch them
4. Use relevant hashtags. Hashtags are key when it comes to being discovered on Instagram, so make sure you’re using relevant ones in every video caption. In addition to general hashtags like #instavideo or #videography, try to use ones that are specific to your industry or niche. For example, if you own a local bakery, you might use hashtags like #baking #cake #instacake #foodie #desserts etc
5. Promote your campaign across other channels. Once your campaign is up and running, don’t just rely on Instagram to get the word out—promote it across other channels as well! If you have an email list, send out an announcement letting people know about your campaign and linking them back to your social media accounts.
By following the steps above, you can launch a successful video carpet bomb campaign on social media that may help you overtake your local competition. Just remember to plan ahead, post consistently, and promote your campaign across multiple channels! With a little hard work, you’ll be dominating the local market in no time.