With consumer spending tightening in recent months, it’s ever so important for business’ to offer a better overall experience for customers. One of the ways this can be a possibility is to develop an app for your business. Sometimes business’ are put off by the initial input of money and time into developing an app, but when it’s done right, it can be hugely beneficial. Let’s jump into it.
Provide More Value to Your Customers
First of all, apps are able to provide more value to customers through loyalty schemes. Starbucks is one of the best examples when it comes to using apps efficiently. Starbucks uses their mobile app by offering rewards exclusively to app subscribers, which motivates customers to carry on going there and ultimately, in the long run buy more coffee and snacks.
They also have a very efficient transaction process where customers are able to pay through their app. You want to increase their interaction with your business to promote sales, of course, but you also want to provide a level of value for your customers that they can’t get anywhere else. Of course, Starbucks are a major company and you may be a much smaller business, however there’s still opportunities to offer loyalty schemes at a more convenient level for you.
Build a Stronger Brand
A mobile app offers communication and awareness for users. With regular interaction with your target market, you’re creating more trust within your customer base. A study from WilllowTree found that when an app experience is positive: 67% of users would sign up for a loyalty program, 50% would use the app frequently and 64% said they’d make purchases through the app.
This clearly points in the direction that customers favour an ability to purchase through a mobile app. It makes you appear to be at the cutting edge of technology. It also provides further brand visibility as customers can interact with your brand in more ways.
Connect Better with Customers
The mobile phone market shows no signs of slowing down, with users on average using their mobile phones more on a daily basis every year. It’s more important than ever to connect with your customers as best possible. Push notifications is a great example of this. If you own a mobile app, your business can send notifications to customer when you have important news to share regarding new products, services or any company updates. An overuse of this feature can be a nuisance to customers, so be careful!
Although it can be costly, it seems that not using apps may damage your long term presence and loyalty. It’s important to move with the technology so that customers can have the best experience possible and continue to build a relationship with your brand. Start thinking of how you can use apps to your advantage..
